Your blog could be a seriously powerful tool for your real estate investing business. Writing blog posts consistently adds a lot of content to your website. Sites that have a lot of content have numerous relevant keywords without keyword stuffing, which means they get better ranks with Google searches of those keywords. So, just having a blog with a lot of content and the right keywords can get you more traffic to your real estate website.
But you don’t want your real estate blog to be just a placeholder for keywords. You want it to have valuable content that your audience (buyers, sellers, other investors, agents, brokers, etc.) will find relevant, informative, and entertaining. If you follow a few simple tips, you’ll be writing blog posts that people want to read, and you’ll have more traffic to your site, too.
Stay on Top of Trending Topics
It’s important to write about what you know and what your audience wants to know. That doesn’t mean that you should completely ignore trending topics on social media, though. If you can work those trends into your blog content, you can increase the exposure that you get for each post and get more people visiting your site to read what you have to say.
Some examples of tying trending topics into your posts might include things like:
• What Can the Kardashians Teach Us About the Housing Market?
• It’s #NationalDogDay – Is Loyalty Important in Real Estate?
• 10 Things You Can Learn About Real Estate from the Ryan Lochte Incident in Rio
I don’t recommend making all of your blog posts about trending topics, but it’s a good idea to stay up-to-date and look for inspiration in the things people are talking about most. If you don’t feel like logging on to Facebook or Twitter to search for trends, you can go to Hashtagify to see the top 30 trending hashtags at any particular time.
Share Your Content Everywhere
You might think that after you write a real estate blog post, you’ll just need to share it once or twice—say, on Facebook and LinkedIn. However, only sharing once or twice really limits your reach. Share every blog post you make multiple times across different social media platforms.
I’m not saying that you should spam your Facebook followers with post after post about your latest blog entry. But if you re-share in a timely manner, you’ll get a lot more traffic.
Of course, “timely” means something different for every social network. For Twitter, you could tweet a link to the same blog post two hours after your first tweet about the post, and you’d be just fine. On Facebook, you’ll want to wait about a month before you share again. Also, whenever you share a link to your blog post, always write something fresh. Don’t ever just repeat your posts, or it’ll look like you’re a spammer.
There are all kinds of other things you can do to improve your real estate blog and get more traffic, but these two tips are the cornerstone of generating more traffic and getting more readers to engage with your posts and share them with their friends and followers. The more you follow this advice, the stronger your blog will be and the more it will help your real estate investing business.