As a real estate investor, you know that you’re not going to get the exposure you need with buyers and motivated sellers if you only use old print marketing strategies. You know that you need to use the Internet, and specifically social media, to find, buy, and sell your flip properties. You might not know which
It seems like almost every year there’s some new social network that’s supposed to be the big “Facebook killer,” but despite new networks popping up and fading away, Mark Zuckerberg’s social network continues to reign as the most-used social media platform in the world. Someday, there’s actually going to be a social media site that comes along and dethrones Facebook, but I don’t expect it to happen anytime soon. Even if it does happen, it’ll take some time for people to shift away. In other words, you definitely need a Facebook page, and you need to update it consistently with quality content that your audience wants to see and read.
While Facebook is still king of social media, Twitter isn’t far behind. An estimated 302 million people use Twitter on a daily basis, and most of them use it with their mobile devices. That means that your buyers are out there using their phones and tablets to check Twitter almost every day. Keeping them updated with cool tips, links to great articles on your blog, open house announcements, and other tweets will keep them engaged and can drive more buyers to your properties.
More and more people are getting fed up with Facebook’s cavalier approach to privacy and are moving over to Google+, where they can have a similar experience with different circles of friends, communities, and active newsfeeds. In fact, Google+ has an estimated 359 million active users every month, and if you register your business with Google My Business, it automatically sets up a Google+ account for you. All you have to do is start using it.
While Instagram only has about 150 million active users, it’s growing quickly, and it’s getting more and more popular among real estate professionals who want to show off their properties. And why not? It’s a social network based completely on images. You can show off some cool before-and-after shots, as well as pictures of the neighborhoods and convenient amenities where you flip properties. They say a picture is worth a thousand words, and users are always more engaged with images and videos than they are with text alone. It only makes sense, then, that more and more real estate investors are getting their social media exposure on Instagram, as well as Facebook, Twitter, and Google+.
These aren’t the only social networks you can use for your real estate investment business, but I haven’t seen a lot of success with the newer and smaller social media platforms out there. Snapchat may be the next to join the ranks, but it has a long way to go, so you may want to wait a little while longer for it. Vine use seems to be mostly for funny seven-second videos, and it’s not the best marketing platform, especially for the real estate investing business.
For now, your best bet is to use Facebook, Twitter, Google+, and Instagram consistently, but keep an eye on other social networks. And don’t be shy about checking out what other real estate entrepreneurs in your area are doing online.